New guidelines for online video advertising
Image via WikipediaThe Interactive Advertising Bureau also known as (IAB) has announced the release of its Digital Video In-Stream Ad Format Guidelines.
Outlined in the guideline are the most spread and at this time most used in-stream advertising products, including linear video advertisement, non-linear video advertisement and companion advertisement.
The guidelines where created by the Interactive Advertising Bureau to meet the following needs:
• To simplify the purchase of digital video advertisement across multiple websites trough minimum common advertisement specifications for video, overlay and companion ads.
• Achieving more efficient operations through a common set of creative submission guidelines.
• Increasing consumer understanding of advertisement interactions and environments through best practice recommendations for creative development and player environments.
“Consumers have been swift to embrace the digital video experience online, and marketers have incorporated it just as rapidly into their advertising plans,” said Randall Rothenberg, president and CEO of the IAB. “With the creation and adoption of these formats and guidelines, we see no end in sight to its potential for growth.”
Tags: Advertising, Arts, Digital video, IAB, Interactive Advertising Bureau, Internet Architecture Board, Randall Rothenberg, Video