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Outlined in the guideline are the most spread and at this time most used in-stream advertising products, including linear video advertisement, non-linear video advertisement and companion advertisement.

The guidelines where created by the Interactive Advertising Bureau to meet the following needs:

• To simplify the purchase of digital video advertisement across multiple websites trough minimum common advertisement specifications for video, overlay and companion ads.
• Achieving more efficient operations through a common set of creative submission guidelines.
• Increasing consumer understanding of advertisement interactions and environments through best practice recommendations for creative development and player environments.

“Consumers have been swift to embrace the digital video experience online, and marketers have incorporated it just as rapidly into their advertising plans,” said Randall Rothenberg, president and CEO of the IAB. “With the creation and adoption of these formats and guidelines, we see no end in sight to its potential for growth.”

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According to NewTeevee the name change is due to the so-called “curse of the ‘Pod’” – the idea goes that any company which carries the name “pod” is cursed. NewTeeVee notes that fellow “pod” companies changed their name, PodZinger is called EveryZing and PodBright is changed its name to VoloMedia.

When podcasting is growing 40% year to year, though, with some surveys pegging podcasting’s growth as high as 87% year to year, it’s a mistake to pin the troubles of PodTech and PodShow on their “pod” names.

PodShow has raised and spent close to $24 million over the last couple of years, but its business case appears to be stalled with its stars pimping GoDaddy codes. That’s a problem they aren’t going to fix with a name change.

Mevio expects to be profitable by the end of the year - but I’ll be surprised if we don’t see some very high-profile defections from the “Mevio” camp before then.

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The credit to the biggest available capacity in a mobile device is today give to iPod 160 gigabyte model. This iPod can store approximately 40.000 audio tracks.

The thoughts of a half-million song library in your pocket might be mind blowing however what might be more impressive and much more useful is enabling a new level of capabilities for mobile devices. Picture your self, caring around an office-worth of information on a device which is no bigger then a pack of chewing gum.

The devices that use this so called “racetrack” of memory technology, which uses “the spin of an electron to store data,” would require much less power to operate and is faster then a regular hard drive. These devices could operate for weeks in a row on one single battery charge.

IBM stated that the technology is currently only used in the laboratory environment, but that it expects that devices uses this new storage technology be on the market within ten years.

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The legendary rock and roll band the Rolling Stones has launched a new channel on YouTube called the Living Legends.

Visitors of YouTube can upload video questions for the band which then on it turns will be answered by the members of the Rolling Stones.

It’s another interesting way of using the services provided by YouTube, additionally it would be interesting to see fans to make something creative with the music and videos of the Rolling .

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The newspaper, the New York Times reports that social network website MySpace will roll out its so called MySpace Music shop as independent joint partnership with Universal Music, Sony BMG and Warner Music Group. The forth biggest music company EMI is expected to join the group soon. The music companies will get a minority stakes in the venture and will make their complete music catalogs available

(more…)

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Microsoft, is looking to enlarge its offerings on its Xbox 360 console, has reached an accord to get original television shows for distribution, on their system with Hollywood movie production house the Safran Company. The company is representing clients like actor and producer Sean Combs (“Monster’s Ball”), actor and writer Nia Vardalos (“My Big Fat Greek Wedding”) and filmmakers Jason Friedberg and Aaron Seltzer (“Epic Movie”). (more…)

Enjoy the fresh start.